ATNZ Apprenticeships Hero Video | Corporate Video Case Study

Intro

The brief

ATNZ needed a video that would:

• Promote engineering apprenticeships in a way that feels modern, confident, and real

• Work in noisy, distracting trade show environments (where viewers may only watch a few seconds)

• Still make sense as a complete story when viewed start-to-finish online

• Encourage future apprentices (and influencers like parents/whānau) to learn more

The core intent was simple: capture attention fast, showcase the opportunity, and make apprenticeships feel achievable and exciting.

This video was created to support:

• Trade shows across Aotearoa (looping on display screens)

• Digital channels for wider reach and repeat viewing

To make this work in both physical and online settings, we focused on:

• Strong pacing and clear structure (so it lands even if viewers jump in halfway through)

• High-energy visuals that read well on large screens

• A story that keeps it human — real people, real pathway, real future

  We also designed the edit to perform without relying solely on sound, knowing trade show floors can be loud.

Delivered assets included:

• 1x hero video (2.5 minutes)

• 2–4 short cut-downs for social (15–45 seconds)

• Captioned version for silent viewing

This hero video was produced for:

• Trade show display screens (looping playback)

• YouTube

• Facebook

The result

A high-impact hero video that:

• Stops people mid-walk at trade shows

• Clearly communicates the opportunity

• Works as evergreen content online for ongoing promotion

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